Westminster pioneers QR codes to promote recycling

A pioneering scheme which involves the use of QR codes on bins to promote recycling was outlined this week (June 14) at the CIWM event in London.

The Bin, Scan, Win! project is being run in partnership by Westminster and Camden councils in London and allows residents to enter a prize draw by scanning QR codes on the sides of recycling bins with their smart phones.

Once scanned, the codes direct users to a bespoke website which invites them to enter their email addresses. They are then entered into a daily prize draw to win a £20 voucher. The total value of the rewards is £2,460.

The scheme, launched in May 2012, was explained to delegates by Andrew Cook, waste and recycling officer at Westminster council who came up with the idea.

 Read the full article on Letsrecycle.com

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